Big (Wh)Y: Does Closing Self-Service Checkout Counters Make Sense?
To have self-service checkout or not to have self-service checkout? That is the question. What do you think?
Your grocery cart is full and you want to pay for your items as quickly as possible. Do you go to the self-service checkout or a cashier aisle?
Some grocery stores offer self checkout or are adding it, but others, like Big Y, Kroger and Albertsons, are getting rid of it.
The Avon Big Y is one of about 20 stores that will be phasing out self-service checkout by the end of the year, according to Claire D'Amour-Daley, spokesperson for Big Y. The rest of the supermarket chain's 58 Connecticut and Massachussetts locations, like West Hartford, do not have self-service, and many managers from the ones that do requested that it be eliminated, she said. The self-service option will remain available for those stores that have it through at least Thanksgiving, D'Amour-Daley said.
The company, which first offered self-service checkout in 2003, announced Sept. 14 that the self checkout lanes will be replaced by regular and express checkout lanes manned by cashiers. Only 16 to 20 percent of Big Y's 2010 supermarket transactions took place at the self-service checkout counter, D'Amour-Daley said.
D'Amour-Daley said that shopping needs are different for every customer, so there is the potential for Big Y to lose customers to neighboring stores that do have self-service checkout, like the Stop & Shop in West Simsbury. However, based on studies Big Y conducted over the past few years, D'Amour-Daley said, the change should improve the store's customer service.
D'Amour-Daley noted that cashiers are sometimes the only Big Y employees customers interact with before leaving. On a store-by-store basis, the transition could create jobs and extend hours for existing employees, she said.
"We were never wholeheartedly gung-ho about getting into self checkout," D'Amour-Daley said.
In many cases, the Big Y study found that self-service checkout was more of a nuisance and was not actually quicker. Staff members were often called upon to solve technical difficulties, enter bar codes, redeem Big Y coins and coupons, and help customers. With over 40,000 items on average in a grocery store, D'Amour-Daley said, entering what type of produce, potato or bread, for instance, could prove confusing. Lines were often clogged while customers waited for staff assistance.
"Our self checkout technology could not deliver on the service needs of our customers," Michael A. Tami, vice president for information resources and technologies for Big Y, stated in a press release on the company's website. "In short, we were not able to provide the exceptional customer service through them that has made Big Y what it is today. While other chains are opting to replace cashiers with more self checkouts, we are adding cashiers to service more standard lanes."
Theft was also a factor in Big Y's decision to make the change, as reported in The Hartford Courant in September. D'Amour-Daley confirmed that theft, sometimes intentional and other times accidental, occurred in the self service lanes, giving people an additional avenue for shoplifting. For example, batteries, razors and baby formula are common items stolen because people can sell them easily, she said. Other times, theft happens in the form of misidentifying purchased items, she said. For instance, people have placed cheaper cuts of meat on top of less expensive ones and scanned them together in the self checkout.
On top of that, she said that it is more expensive to have self checkout because it requires paying for two types of checkout software, as opposed to one.
While Big Y is not the only store eliminating self checkout, it's not necessarily a trend, as other grocery stores still have it. As a customer, here is your chance to weigh in on the topic.
Jessie Sawyer
10:08 pm on Monday, October 3, 2011
Thank you to all of you who have participated in the poll, thus far.
I wanted to share a couple Facebook responses we got on Avon Patch about the self checkout topic.
Doug Hardy wrote, " i like a combination of options. if there are lines where there's a person, i generally try the self-checkout"
Marcia Ann wrote, "I like to go to the cashier at Big Y and am thankful they're getting rid of self checkout BECAUSE it will free up more lines for those of us often stuck in long lines ,especially for a few items... WOO HOO. Way to go Big Y!!! Already have to put our own gasoline in our cars, don't wish to lose yet another convenience IMO."
What do you think?
Ernie Ehrhardt
8:34 am on Tuesday, October 4, 2011
I think it is a big mistake, I live alone and therefore do not purchase huge number of items at any one time. If coins are a problem , drop them, I have never been impressed with them.
Nancy usich
11:02 pm on Monday, October 3, 2011
I could never understand why customers did not get an additional discount for checking out and bagging!! I just will keep looking for Fran to check me out!!!! She's why I go to Big Y and not Stop and Shop!
Nancy Usich
Nancy Usich
Rebecca High
10:19 am on Tuesday, October 4, 2011
When I'm at the grocery store, it's usually a a time when I absolutely do not want to interact with another human being. I love the self checkout. I get my stuff and go.
Jessie Sawyer
3:08 pm on Tuesday, October 4, 2011
I often prefer the self checkout because there is the perception it is faster, but of course that is not true when there is a technical difficulty or everyone is using the self checkout because they are trying to avoid regular checkout lines. Then the purpose is defeated. I can see the pros and cons to both.
Jessie Sawyer
Editor, Avon Patch
Doug Gerlach
1:44 pm on Saturday, October 8, 2011
When I read that Big Y was phasing out customer self-checkout, I was surprised to hear that they were blaming customers for the problems, when we have always felt that their system is poorly-designed and definitely not customer-centric. This poor design, I suspect, is a big factor in their failure to be accepted by customers, as it was certainly frustrating as anyone who has used the system will know. Big Y's self-checkout lanes assumed that customers were trying to steal from the store. For instance, the scanner balked whenever you scanned items too quickly, or an item didn't make it down the belt far enough before you tried to scan the next item. In addition, you couldn't use coupons at the checkout without staff assistance. As a result, a large number of self-scan transactions required intervention from staffers, which largely defeats the purpose of customer self-checkout. The self-checkout options at Stop & Shop do not even come close to offering the same level of frustration that Big Y provides. In addition, the newer system of self-checkout using handheld scanners that Stop & Shop is using in its Unionville and Simsbury stores is really terrific. Big Y needs to understand that poorly designed systems will always fail, and not blame its customers for their corporate missteps.