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With Old Avon Village Revamp, Shopping Center Changing Name

The commercial village celebrates its 40th anniversary.

Old Avon Village will have a new name soon as part of revitalization plans for its 40th anniversary.

Not to be confused with Avon Marketplace near Simsbury Commons, the historic Route 44 shopping center will be renamed Avon Village Marketplace.

“We spent quite a bit of time with the rebranding process, figuring out who are we and how do people perceive Old Avon Village,” Ann August, Old Avon Village property manager, said.

There will be a celebrating Old Avon Village and its transition to a “name that reflects the future and what [Old Avon Village] is becoming: a go-to, local retail and business district,” according to a press release from August.

In addition to the arts and crafts show in September, Old Avon Village businesses will band together and each do something special for the 40th anniversary with a 1972 theme. There will be photo opportunities on the giant rocking chair, the shopping center icon. 

Old Avon Village, owned by OAVX Associates, LLC, has 18 buildings and about 50 businesses now, but it was residential before it became commercial. Four small homes near the corner of Route 44 and Route 10 “were transformed into retail stores” in 1972, according to the release. Houses, barns, farms and carriage houses nearby also were converted into businesses over the next 25 years.

Discussions of rebranding Old Avon Village began before the owners were aware of town plans to develop a new Avon Village Center within walking distance, August said.  However, August said, “We certainly look forward to the changes and embrace all of that.”

Avon Village Marketplace will make it easier for customers to navigate the shopping center and communicate with the public more often so that they’re aware of what the village has to offer.  Old Avon Village already has a website, Facebook page and Twitter account.

“The way people shop has changed,” August said. “People don’t really shop and wander around unless they’re on vacation.”

She hopes the village will draw more tourists to Avon, a goal shared by tenant .

Old Avon Village will maintain its atmosphere of being pedestrian-friendly and most importantly, its history.

“One of the primary goals is to keep the character,” August said.

Marci July 25, 2012 at 03:44 PM
Love the name of the Grand Rocking Chair, OLD AVON VILLAGE, always have whenever I've lived or visited here and always will. Personally I see no reason whatsoever to change the name to Avon Village Marketplace.. I don't care for it and think it takes away from it's character and tradition. I just don't get why ..Haven't we lost enough retail stores in this area without now having to rename Old Avon Village.. It's just more change and I personally don't care for the name change and don't see the need. Too much change in our wonderful little town lately. That's just how I feel. I think this is sad news.
Karen's Dog Training Blog July 25, 2012 at 03:56 PM
New name makes it confusing which may be the intent. Confuse people looking for the Avon Marketplace and they might end up in the Old Avon Village.....Senseless name change
Michelle July 25, 2012 at 05:14 PM
Not sure why a name change will draw more tourists. Old Avon Village is more unique than just another Marketplace and the name reflects the character of the center.
Valarie Holst July 25, 2012 at 06:02 PM
I would definitely re-think that one.
Nancy usich July 26, 2012 at 07:32 AM
Confusing. When I say Old Avon Village people immediately know what I am referring to. Definitely confusing. Change just for change sake?
Terri Wilson July 28, 2012 at 04:55 PM
Thanks Ann for continuing to keep pace and make sure the shopping center keeps going. We must keep the original town center alive and well. Many of us who live in this original center appreciate the "walking availability and accessibility" for us. Others in town should visit more often. Our center is alive and well much to the confusion and dismay of our town planner who just doesn't get it. Terri President Avon Historical Society
Beverly Miller October 09, 2012 at 04:13 PM
Whatever the name, Old Avon Village is not safe or accessible for handicapped people. I lived around the corner and shopped for many years there until I fell and was seriously injured due to a faulty step at the UPS store. Five years later it has still not been repaired. Apparently, the owners are not concerned about the safety of visitors nor are they held accountable by any oversight entity. Attention shoppers/visitors; BE AWARE, you may not be safe. Beverly Ferry Miller
Wyatt November 30, 2012 at 04:46 PM
Did you ever think that maybe your fall was your own fault?

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