Local Voices
Mintz + Hoke, Legrand Take Home Top Honors From NAED Show
Mintz + Hoke client Legrand has taken home Top Honors as the overall “Best of the Best” supplier for its innovative marketing programs. The award was presented to the West Hartford-based wire and cable management supplier recently during the National Association of Electrical Distributors (NAED) AdVenture Conference in Chicago.
NAED judges also recognized two individual Legrand marketing programs created by Mintz + Hoke in the category “Supplier over $250 million”: The Legrand Healthcare Campaign (Best Integrated Promotional Campaign), and “Is Your Building RetroFIT?” (Literature/Selling Tool).
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For 44 years, NAED and TED magazine have recognized the electrical industry's top marketing initiatives with its Best of the Best Award competition. This year's awards honored electrical distributors and suppliers in 14 categories for stellar campaigns launching in 2012.
Judges were impressed with the creativity and strategic direction of the winning entries. Katrina Olson, principal, Strategic Communications and Judge said, “This was the eighth year that I’ve judged Legrand’s entries, and I can honestly say that this was its best-ever showing. Its materials are always clean and well designed, but this year’s entries showed a stronger commitment to the customer and an extra dash of creativity.”
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Mintz + Hoke Creative Director, Su Strawderman, noted, “We have worked with Legrand’s Wiremold brand for many years, which gave us a rich understanding of how the distribution channels and customers think. This knowledge is always in the back of our minds as we develop new creative and assures that our ideas are spot on strategically.”
About Mintz + Hoke Communications Group
Mintz + Hoke Communications Group is an integrated, full-service communications firm offering a wide range of strategic planning, advertising, public relations, interactive, media planning and buying, and direct marketing services. Mintz + Hoke’s mission is to Make every contact with your brand worth MORE. Clients include Aetna, the state of Connecticut, Legrand Wiremold and DRS Technologies. Mintz + Hoke is a shareholder of Denver-based Worldwide Partners Inc., the world’s largest alliance of independent agencies serving clients around the globe. For more information, visit www.mintz-hoke.com.
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Contact: Heather Gillette
860-679-9876 heatherg@mintz-hoke.com
