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Health & Fitness

Seven Tips to Succesfully Sell Gift Cards

Is your business offering gift cards but not marketing the product to its’ fullest potential? If you create a well-thought out and consistent marketing campaign, there is huge potential for your business to produce short- and long-term rewards. As a merchant, if you understand exactly what your customers want and need, you can easily build a solid gift card marketing campaign. Here are 7 tips from First Data to get you started:

1. Have in-store promotions that include organized and attractive gift card displays and signs.

2. Base and coordinate your card designs on your brand and significant occasions, such as birthdays and holidays.

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3. Always keep up with the gift card inventory.

4. Train your employees to promote the gift cards and to maintain and upkeep the in-store promotion displays.

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5. Have goals during major gift card seasons – such as Christmas – to sell a certain number or percentage of cards during that specific campaign.

6. Cross-promote gift cards and offer incentives.

7. Promote and sell the gift cards on your business website.

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